10. Women Spend Half As Much As Men
Although women tend to make a bigger deal about Valentine’s Day than men, when it comes to money spent, they are only half as committed to the holiday as their masculine counterparts. Last year, on average, each American male spent over $150 dollars on his respective love interest. The average woman, on the other hand, dolled out only 85 bucks. 

7. Florists Make A Killing Around Valentine’s Day
It may come as no surprise to learn that florists tend to jack up their prices around February 14. However, the actual dollar amounts are eye-popping. The cost of a dozen roses skyrockets as much as 30 percent around the romantic season reaching as high as $100 when individual stocks run low.


5. Women Don’t Need Men on Valentine’s Day
If you’ve ever seen women comparing Valentine’s Day bouquets at the office, you know size does matter. However, as far as many women are concerned, anything is better than nothing. Surprisingly, as much as 15 percent of American women send themselves roses on February 14 to save face in front of their judging co-workers.


4. Romance is Only A Tiny Part Valentine’s Day
Although it may seem like the greeting card industry relies on the promise of sex for much of its sales,romantic encounters have nothing to do with the majority of their profits. Statistically, most Valentine money is spent on teachers, followed by children, moms and, finally, wives and girlfriends.


3. Women Prefer Cards to Flowers
When it comes to Valentines Day, women are relatively miserly compared to their free-spending husbands and boyfriends. However, they do appear to rank higher in sentimentality. Of the one billionvalentines purchased every year, females are responsible for over 80 percent of all sales.


2. Flowers Are A Man’s Best Friend
While women prefer to express their romantic feelings through a carefully-selected greeting card, men seem to prefer the traditional means. Husbands and boyfriends buy over seventy percent of all the flowers bought on Valentine’s Day each year.


1. In Japan, Men Receive More Valentines
Just as mega-jeweler De Beers used clever marketing to cultivated the traditional presentation of a diamond as an engagement present in the U.S., Japanese companies have forged a similar campaign to encourage spending on Valentine’s Day. Except their marketing ploy is aimed at women. Thanks to a powerful campaign by the Japan’s chocolate industry, Japanese women are now traditionally expected to purchase chocolate for their men every Valentine’s Day.


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