First off, let’s start with what teams can actually compete for a championship in the NBA. In my opinion, only teams with at least one superstar can win a championship. So if you do not have a LeBron, Durant, CP3, Harden, Curry, or even an older superstar in Duncan, you are not going to be able to successfully compete for a title. So that means that more than half of the NBA will probably not win a championship in any given season.
If this is so, then why don’t all teams just tank, become very noncompetitive, sign a bunch of D-League players until they get a star player through the draft as the Philadelphia 76ers have done?
The NBA could have 15 teams that are tanking at the same time. Not that this route always works. It has for the Oklahoma City Thunder but it could fail, maybe as it has, or could, in Charlotte.
But not every team without a superstar or two could tank. Teams must remain competitive in the NBA. And if your team is not completive each season then your ticket sales will probably dip and you may lose fans. The 76ers ticket sales have gone down. Lakers ticket sales have gone down with Kobe Bryant going down with injury.
So what is a small market team like Charlotte to do?
It is easy to say that tanking is the way to go but would fans really be happy with that?