3、提供个性化的内容
尝试着快速将LinkedIn对话移动到邮件。潜在客户在收件箱中花费的时间更多,因此通过邮件获取回复是个不错的选择。
模板:
Hi [prospect name],
Are you [seeing X pain, hoping to meet Y goal]? I ask because [client
#1] and [client #2], both in your [industry, market, region, product space], experienced this [challenge, opportunity].
There’s a great [ebook, white paper, blog post] I can send you on this topic. It might be easier to send over email so I can highlight the sections you’ll find most useful -- what’s your address?
Best,
[Name]